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Zena Holloway Zena Holloway

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Zena Holloway is a bio-designer and founder of Rootfull, which creates exquisite clothes, lights and sculptures out of grass roots.

She started her career as an underwater photographer, doing extraordinary high-end fashion shoots, as well as working with the likes of Kylie Minogue, Tom Daley, Katie Price and numerous other celebrities. At the same time, she was capturing the effects of pollution on the UK’s river beds.

So how and why did her career shift so dramatically?

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Rootfull wins QEST craft scholarship
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Rootfull wins QEST craft scholarship

Root textile is a disruptive and exciting innovation that can shift behaviours. With this new natural fibre, maker and designer, Zena Holloway promotes deeper awareness of the materials we consume. Craft is about when and by whom something is made; how objects respond to need and most importantly the materials they are made from.

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Ocean Talks 2024
Zena Holloway Zena Holloway

Ocean Talks 2024

Rootfull is a material innovation company developing a highly novel textile by guiding plant root to “weave” unique artefacts and surfaces. It’s a disruptive innovation that fuses sustainability, creativity, and natural artistry, brought together by underwater photographer and bio-designer, Zena Holloway.

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Rootfull wins Gold, Chelsea Flower Show 2024
Zena Holloway Zena Holloway

Rootfull wins Gold, Chelsea Flower Show 2024

Meet Rootfull, founded by bio-designer Zena Holloway: creating the fabric of the future from wheatgrass roots.
How, exactly? Rootfull plants the seeds on beeswax templates. As the roots grow, they bind together into a naturally woven ‘fabric’ whose properties, texture and appearance vary depending on the template used. Twelve days after planting, this root fabric is ready to be harvested. The innovation is patent-pending and combines material science coupled with creativity. Zena is able to apply this unique textile to form coral-like sculptures that spread her message about ocean conservation, beautiful lampshades, coloured with natural dyes and artistic jewellery as well as clothing

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Surface Design Awards 2024
Zena Holloway Zena Holloway

Surface Design Awards 2024

Texture and pattern offer a gateway into the natural world, harnessing natural materials and textures to evolve a sense of well-being at Surface Design Show 2024

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Future Heritage
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Future Heritage

Future Heritage has a track record for spotting the next big thing. The work is thoughtfully and rigorously executed with makers pushing their chosen material or process in new directions.

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Mills Fabrica
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Mills Fabrica

The Mills Fabrica was set up to create positive social impact for future generations with like-minded entrepreneurs and strategic partners. They focus on incubating and investing in sustainable innovations and building an international community of innovators, entrepreneurs and visionaries.

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Future Fabrics
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Future Fabrics

Rootfull exhibits at the Future Fabrics Expo 2023. Showcasing material solutions that sensitize visitors to new and extraordinary alternatives to plastic.

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De le Cuona
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De le Cuona

For London Craft Week Zena Holloway has partnered with De Le Cuona, utilising the natural textile brand’s colour palette, to create a series of ethereal accessories for the home.

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Gallery 57
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Gallery 57

Gallery 57 selects artists whose working methods have a more unusual approach to materials and techniques. By placing importance on how work is displayed and given space, it creates the calm aesthetic for which the gallery has become known.

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Material Matters
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Material Matters

Rootfull at Material Matters 2022 - The Expo brings together over 40 world-leading brands, designers, makers and organisations to celebrate the importance of materials and their ability to shape our lives.

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