Imogen Heap’s AI Twin!

Written By Zena Holloway

Rootfull collaborated with legendary musician, singer, songwriter Imogen Heap to grow the prototype performance outfit for ‘Mogen’ - her new AI Twin!!! 

It’s a crazy brilliant project, aiming to fundamentally reshape music, and perhaps also shape the way AI is personified in the future. [Guardian Interview with Imogen Heap]

Thanks to Rachel Freire for directing the root creatures with me and to the Heap team for generously documenting our process.  

Design @rachelfreirestudio

Creative production @carolekeating

Film/edit @benstewartphotography 

Zena Holloway http://www.zenaholloway.com
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